Our refined aesthetic standard and our deep experience living and working in Asia give us a unique advantage. 

Founder of SBD Katie Macdonald is an entrepreneurial fashion designer and developer with 24 years’ experience designing and developing fashion apparel, leather handbags and footwear products for Australian and international fashion brands. After starting her career in Sydney with leading Australian womenswear brands, she relocated to Hong Kong to immerse herself in fashion design, development and manufacturing, working directly with factories in China for 12 years.

Katie’s in-depth knowledge of manufacturing fashion paired with a refined design vision, enables brands to enhance their aesthetic, expand product categories and grow their business.

 Our unique combination of capabilities delivers products that are always desirable, aspirational and high quality. 

With dedicated teams in Brisbane, Australia and China, SBD works across all categories including womenswear, menswear, childrenswear, accessories and lifestyle products in the contemporary and luxury markets. We partner with brands to help them create brand-defining products through best-in-class design, extensive sourcing capabilities, proficiency in fashion apparel, leather handbags and footwear manufacturing and an established and reliable network of suppliers.